B2B & Membership

Price Bailey - Report

The award winning, top 30 accountancy and business advisory firm - Price Bailey - commissioned Grist Publishing to create their annual thought leadership report.

200 businesses that are owned and managed across London, Hertfordshire, Cambridge and Norwich fed in to research partner, Ipsos MORI, to develop a research report that covers aspects such as growth outlooks, how Brexit is affecting exports, growth strategies and recruitment concerns.

I was brought in to design the report, creating a design theme that fed through the entire publication and which presented the statistical information from Ipsos MORI in a clear, dynamic and engaging manner.

The result - a publication that challenged the audience brand perception of Price Bailey with confident use of bold graphics, colour and imagery.

Title Inside the Minds of Business Leaders
Type Customer Report
Frequency Annual
Publisher Grist

Thought Leadership REport

RAC World

After producing the creative for the successful pitch for Seven Squared - ‘RAC World’ evolved and developed into an important point of contact and effective sales tool between the RAC and their subscribing members.

Working in sync with and very much within the RAC’s strong brand identity - the magazine was very successful in expanding customers brand awareness, informing and driving increased sales of the clients broad range of products on offer.

Client The RAC
Title RAC World
Type Members magazine
Circulation 500,000+
Frequency Quarterly
Publisher SevenSquared

Awards Nominated most effective members title - APA 2007

RAC World members magazine

Alumni - London Business School

A pitch to develop a magazine for the London Business School - ‘Alumni’ aimed to connect, inform and support the institutions graduate community, with the latest news and developments at L.B.S.

With a nice lifestyle/Sunday supplement tone and using excellent photography from Nick Ballon, Paul Stuart and Villam Vuong.

Didn’t win - Boo!

Client London Business School
Title Alumni/A/Spirit
Type Members magazine
Circulation To be finalised
Frequency Quarterly - Pitch
Publisher Summersault

Alumni - London Business School

International Commerce - HFW

Here GPD was tasked with developing magazine creative to illustrate the potential for a new B2B magazine for leading international law firm, Holman Fenwick Willan (HFW).

The response utilised bold, querky photography and a conservative, understated page template - all framed within the brand’s eco-system - resulting in a publication that resonated with HFW’s target market.

A pitch that was successful for Grist, who won the contract to publish!

Client Holman Fenwick Willan (HFW)
Title International Commerce
Type B2B magazine
Circulation 100,000
Frequency Monthly
Publisher Grist Publishing

International Commerce - HFW

Creating Climate Wealth - CWR

Carbon War Room (CWR), is a non-profit organisation founded by Sir Richard Branson, which aims to harness the power of entrepreneurs to unlock solutions to climate change.

The Bi Annual publication here, is used as a platform to communicate and engage CWR’s target audience in conversation on technologies, ideas, capital, and market opportunities - as well as attract high net worth supporters and investors to help with CWR’s mission.

The content is distributed across both print and digital platforms with an ipad app recently being added to the mix.

Client Carbon War Room
Title Creating Climate Wealth (CCW)
Type B2B magazine
Circulation 50,000
Frequency Bi-annual
Publisher Carbon War Room