Leonard Design:
Website & Mobile app

BRIEF: After a long standing working relationship with global architecture practice Leonard Design Architects (LDA) - producing the companies digital mobile app - LDA commissioned GPD to design, build, develop and publish a new website showcasing the companies growing, global portfolio of projects and accomplishments.

Developing a dynamic, engaging and seamless website interface that communicated the experience, credibility and integrity of the practice - to an audience of their clients, the media, students and potential staff candidates.

In tandem with this redevelopment of their website, LDA also asked for their mobile app to be redeveloped - utilising the latest article based publishing techniques, and - as with the website - requiring the implementation of a content management system (CMS) that allows for content to be easily updated and managed by LDA’s staff moving forward.

RESPONSE: Initially LDA and GPD embarked upon a process of exploring and analysing competitor sites. Reviewing the existing LDA sites content and features and defining what features and design requirements were to be included in the new site:

• Develop a modern, clean, sophisticated and seamless user experience that sat within the LDA brand landscape.

• Device responsive layouts with iOS and Google Android intergration.

• Implement a robust and user-friendly Content Management System (CMS) that allows for content to be easily updated by staff.

• Integrate latest LDA news, thought leadership and job vacancies information in the form of blog posts and twitter feed.

• Build streamlined templates to make it easy to expand, maintain and update.

• Fully Search Engine Optimised.

Through an organic development process, we eventually decided that a wordpress platform offered the best, most cost effective and flexible solution to LDA’s requirements.

RESULT: After much collaborative testing of development iterations and navigating through changing creative direction, we arrived at a site that gave LDA’s audience a new fresh experience in relation to their brand., Elevating the brand perception and distinguishing the practice from their piers.

In parallel - the LDA mobile app served to provide an off-line showcase - globally distributed on iTunes and Google Play - available to use on all mobile phones and tablets running apples iOS and Google Android operating systems. With a built in entitlements facility that accommodated LDA’s requirement for a secure content area to view ‘entitled’ content for themselves and also in branded client areas.

Both platforms offered full Google analytics, and provided the client with the ability to manage their content, moving forward with an intuitive back-end CMS that could be easily accessed by multiple users across LDA's global network of offices.