WESTFIELD
CASE STUDY 

Westfield: Design & Construction Update

BRIEF: Design, build, develop and publish to iOS and Android mobile tablet and phones, an app for Westfield’s Design and Construction Dept., detailing latest news and developments across the corporation. The app content contains sensitive company information and requires ‘entitlement signing’ to ensure, different levels of access for board members, internal dept. staff and key stakeholders.

The content and access to the CMS needed to be managed by the client moving forward.

The visual design of the app needed to fit within the brand landscape of the Westfield corporation.

RESPONSE: After establishing and agreeing the initial requirements and goals of the app, GPD worked closely with Westfield to develop the visual identity of the user Interface - ensuring it was on brand, coherent and intuitive to use. As management of the content was going to be served by Westfield themselves rolling forward, the final design was required to also be editable within the dept.

Employing and integrating content authoring tool (Canvas Flow) with article based publishing platform (Twixl) and producing the app’s visual assets from Westfields ‘raw’ image files. GPD produced a ‘development app’ for review and feedback. Ensuring the app developed organically with the clients understanding of the platforms potential as content was incorporated.

Integration and evaluation of the ‘entitlements’ facility was a crucial aspect of the app due to the nature of the sensitive company information held within. Reassuring the client by enabling the testing of this facility on the ‘development app’ ensured ‘buy in’ from all the key stakeholders in the project.
RESULT: Finally publishing to iTunes and Google Play. The app was now available for download globally to their workforce and stakeholders – with secure access to content only enabled to those with the correct ‘entitlement’ credentials. Managed by the client moving forward.

Delivering to Westfield an extremely versatile and flexible communications tool with which to engage, align and deliver their dept. messaging, both internally to their workforce, and externally, to entitled key stakeholders.

With a full suite of Google, Apple and Twixl analytics - a complete and comprehensive picture of the app’s usage could be built and evaluated, then utilised in both message and app development. 

Westfield Europe: Design and Construction update mobile app
It's good to share