Internal Communications

BA News - British Airways

Here I worked on the development of the pitch creative for a new interpretation of British Airways long running internal comms weekly publication distributed across their workforce.

We reorganised the editorial, giving it a more lifestyle, newsstand feel, with distinct sections, navigation and typography. Whilst still retaining the depth of information - news, campaign and evergreen - the existing publication provided.

Client British Airways
Title BA News
Type Internal Comms
Circulation 45,000
Frequency Weekly/monthly - Pitch
Publisher Seven Publishing

BA news Magazine - British Airways

Shell Code of Conduct - Shell

This was a pitch to update Shell’s code of conduct and bring it into line with the refresh of their brand identity. The existing document was a rather drab, authoritarian and draconian document that would of made some readers possibly question there career choice!

To improve this state of affairs we applied their new brand guidelines to a truncated and more inclusive document with a lighter tone.

Client Shell Petroleum
Title Shell Code of Conduct
Type Internal Comms
Circulation 112,000
Frequency Single publication- Pitch
Publisher Specialist

Shell Code of Conduct - Shell

Westfield - Design & Construction

An Internal Communications mobile app for Westfield Europe’s - Design & Construction Department.

GPD’s been working with Westfield - designing, developing and publishing their ‘Design & Construction Update’ - internal communications app - for a number of years.

Now on it’s 4th issue - GPD has now transferred the mobile app onto the latest article based publishing platform, with a content authoring tool that can be accessed anywhere, and at anytime, by the client, over the web.

Together with it’s content management system (CMS) and entitlements facility, Westfield now have full control - maintaining and updating the content and user access of their app moving forward.

Delivering to Westfield an extremely versatile and flexible communications tool with which to engage, align and deliver their messaging, both internally to their workforce, and also externally, to entitled key stakeholders.

Westfield - Design & Construction

Inspirit - The Institute of Internal Communications

An independent, not-for-profit organisation, professional body solely dedicated to promoting a deeper understanding of internal communication IoIC.

Representing more than 1,200 IoIC members, helping them build credibility, skills and knowledge to advance their careers and prove the value that effective communication brings to organisations large and small.

Design and development of their internal comms print publication launch.

Client The Institute of Internal Communications
Title Inspirit
Type Internal Comms
Circulation Quarterly
Frequency Pitch
Publisher Artful Dog

Inspirit - The Institute of Internal Communications

Inside Teaching - The TDA

This was a pitch for a magazine that was to blend two existing titles, ‘Return to Teaching’ and ‘Teach’.

The snappy editorial with accessible information, was presented in a clearly defined, easily navigable, warm and friendly format.

Client The Training and Development Agency
Title Inside Teaching
Type Internal Comms Circulation 100,000
Frequency Monthly - Pitch
Publisher Seven Publishing

Inside Teaching - The TDA

For Soldiers - The Army Benevolant Fund

The Army Benevolent Fund asked me to develop and produce a new publication that merged their annual report with their fund raising corporate brochure. Two quite different publications from an editorial perspective, but with the ABF’s strong brand framework we developed this successful solution, blending personal stories from past and serving soldiers and their families - with the comprehensive information demanded from annual reports - producing a showcase document for the ABF brand.

Client The Army Benevolent Fund (ABF)
Title For Soldiers
Type Internal comms
Circulation Not Known
Frequency Annual
Publisher The Army Benevolent Fund (ABF)