Here I worked on the development of the pitch creative for a new interpretation of British Airways long running internal comms weekly publication distributed across their workforce.
We reorganised the editorial, giving it a more lifestyle, newsstand feel, with distinct sections, navigation and typography. Whilst still retaining the depth of information - news, campaign and evergreen - the existing publication provided.
Client British Airways
Title BA News
Type Internal Comms
Circulation 45,000
Frequency Weekly/monthly - Pitch
Publisher Seven Publishing
We reorganised the editorial, giving it a more lifestyle, newsstand feel, with distinct sections, navigation and typography. Whilst still retaining the depth of information - news, campaign and evergreen - the existing publication provided.
Client British Airways
Title BA News
Type Internal Comms
Circulation 45,000
Frequency Weekly/monthly - Pitch
Publisher Seven Publishing