B2B and Membership Magazines

Rocky Mountain Institute – Energy Transition

RMI is an independent, non-partisan, non-profit organisation of experts across disciplines working to accelerate the clean energy transition and improve lives. Its Mission: Transforming the global energy system through a rapid, market-based change in the world’s most critical geographies to align with a 1.5°C future and address the climate crisis.

Here GPD was tasked with developing a new publication which informed RMI’s mission to businesses, policymakers, communities, and other organisations.

This broad target audience required the publication to walk the fine line of being accessible, informative, and technically authoritative whilst still holding visual appeal and retaining integrity.

Client Rocky Mountain Institute
Title Energy Transition
Frequency Annual
Publisher Rocky Mountain Institute

The RAC – RAC World

After producing the creative for the successful pitch for Seven Squared – ‘RAC World’ evolved and developed into an important point of contact and effective sales tool between the RAC and their subscribing members.

Working in sync with and very much within the RAC’s strong brand identity – the magazine was very successful in expanding customers brand awareness, informing and driving increased sales of the clients broad range of products on offer.

Awards Nominated most effective members title – APA

Client The RAC
Title RAC World
Circulation 500,000+
Frequency Quarterly
Publisher Seven Publishing

Carbon War Room – Creating Climate Wealth

Carbon War Room (CWR), is a non-profit organisation founded by Sir Richard Branson, which aims to harness the power of entrepreneurs to unlock solutions to climate change.

The Bi Annual publication here, is used as a platform to communicate and engage CWR’s target audience in conversation on technologies, ideas, capital, and market opportunities – as well as attract high net worth supporters and investors to help with CWR’s mission.

The content is distributed across both print and digital platforms with an ipad app recently being added to the mix.

Client Carbon War Room
Title Creating Climate Wealth
Circulation 50,000
Frequency Bi-annual
Publisher Carbon War Room

Price Bailey – Inside the Minds of Business Leaders

The award-winning, top 30 accountancy and business advisory firm – Price Bailey – commissioned Grist Publishing to create their annual thought leadership report.

Two hundred businesses owned and managed across London, Hertfordshire, Cambridge and Norwich fed into research partner, Ipsos MORI, to develop a research report covering aspects such as growth outlooks, how Brexit is affecting exports, growth strategies and recruitment concerns.

GPD was brought in to design the report, creating a design theme that fed through the entire publication and presented the statistical information from Ipsos MORI in a clear, dynamic and engaging manner.

The result – a publication that challenged the audience’s brand perception of Price Bailey with confident use of bold graphics, colour and imagery.

Client Price Bailey
Title Inside the Minds of Business Leaders
Circulation 50,000
Frequency Annual
Publisher Grist

London Business School – Alumni

A pitch to develop a magazine for the London Business School – ‘Alumni’ aimed to connect, inform and support the institution’s graduate community with the latest news and developments at L.B.S.

With a friendly lifestyle/Sunday supplement tone and using excellent photography from Nick Ballon, Paul Stuart and Villam Vuong.

Client London Business School
Title Alumni/A/Spirit
Frequency Quarterly – Pitch
Publisher Summersault

Holman Fenwick Willan – International Commerce

Here GPD was tasked with developing a magazine creative to illustrate the potential for a new B2B magazine for leading international law firm Holman Fenwick Willan (HFW).

The response utilised bold, quirky photography and a conservative, understated page template – all framed within the brand’s eco-system – resulting in a publication that resonated with HFW’s target market.

A successful pitch for Grist, who won the contract to publish!

Client Holman Fenwick Willan
Title International Commerce
Circulation 100,000
Frequency Monthly
Publisher Grist Publishing