The development and design of St George’s annual customer magazine/brochure was an opportunity to work with a client on a high-end, boutique lifestyle publication that demanded meticulous attention to detail and design that echoed the quality of their property portfolio.

High-quality property photography and editorial ran parallel with aspirational features that engaged with the St George audience—creating a product that was a critical touch point for the brand and potential customers.

Client St George PLC
Title St George
Circulation 250,000
Frequency Annual
Publisher Seven Publishing

The high street optician’s quarterly magazine was launched to reward customers of their Grand Advantage scheme and to inspire and inform their consumer behaviour.

Here, a redesign of the existing magazine and a commemorative publication celebrating the company’s 20th anniversary.

Expanding upon the brands’ corporate image, these items stylistically moved beyond the Vision Express minimalist design ethic, producing finished publications that complimented the brand’s other deliverables and yet satisfied the prerequisite of existing as stand-alone products.

Client Vision Express
Title Vision
Circulation 500,000
Frequency Quarterly
Publisher Seven Publishing

This is First Great Western Train’s customer title distributed throughout its rail network. It was successfully re-pitched in 2009 with some of the creative you see here. The creative I produced helped win the pitch for Seven Squared.

Nominated most effective customer title – APA 2008

Client First Great Western
Title Go To…/Go Do…
Circulation 125,000
Frequency Quarterly
Publisher Seven Publishing

A pitch to produce Vauxhall’s “V Magazine”, which came around after the closure of the Brooklands Group.

This was an excellent opportunity to have a crack at a car magazine with all the associated high-quality production and design standards of a prominent motoring manufacturer. The response used an understated yet dynamic page layout, typography and incredible photography in a landscape format.

Client Vauxhall
Title V Magazine
Circulation 125,000
Frequency Monthly – PITCH
Publisher WordWide

Working with Richard Wise, formerly Creative Director at Forward and Wardour, We developed this pitch-winning creative that gained Agency Fish the contract to design and publish this inflight magazine for Qatar Airways.

With a brief to produce a slick lifestyle magazine that would appeal to Qatar Airways’ jet-setting customer base, our response successfully drew upon the broad experience in the newsstand lifestyle magazine marketplace we shared – imagining both the design and the editorial content of the publication.

Client Qatar Airways
Title Oryx
Circulation 125,000
Frequency Monthly – PITCH
Publisher Agency Fish

This was a successful pitch to produce a product-led quarterly lifestyle magazine which would hook readers’ attention and drive customers to the Evans website. I think somebody said “Magalogue.”

I landscaped the format to enhance the photography’s visual impact and give the product added individuality. Typography and photography were pitched to be both authoritative and accessible, conveying Evans standing as the leading cycle supplier in the UK and also displaying a portion of the vast range of products they retail.

Client Evans Cycles
Title Evans
Circulation 125,000
Frequency Quarterly – Pitch
Publisher Seven Publishing