Response: After establishing and agreeing on the initial requirements and goals of the app, GPD worked closely with Westfield to develop the visual identity of the user Interface – ensuring it was on brand, coherent and intuitive to use. As the content management was going to be served by Westfield themselves rolling forward, the final design was required to also be editable within the dept.
GPD built a ‘development app’ for review and feedback, employed and integrated a content authoring tool (Canvas Flow) with an article-based publishing platform (Twixl) and produced the app’s visual assets from Westfields ‘raw’ image files. Ensuring the app developed organically with the client’s understanding of the platform’s potential as the content was incorporated.
Integration and evaluation of the ‘entitlements’ facility was a crucial aspect of the app due to the nature of the sensitive company information held within. Reassuring the client by enabling the testing of this facility on the ‘development app’ ensured ‘buy-in’ from all the critical stakeholders in the project.